How much does a skewer of Oden cost? Analysis of hot topics and price trends across the entire network
Recently, "How much does a skewer of Oden cost?" has become a hot topic on social platforms. Especially during the peak winter consumption season, consumers' price sensitivity to street snacks has increased significantly. This article combines the hot data of the entire network in the past 10 days to analyze the current situation and influencing factors of the oden market price for you.
1. Comparison of oden unit prices in major cities across the country (2023 data)
| city | Basic style (fish tofu/radish) | Non-vegetarian version (shrimp balls/beef balls) | High-end version (abalone/lobster balls) |
|---|---|---|---|
| Beijing | 3-5 yuan | 6-8 yuan | 10-15 yuan |
| Shanghai | 4-6 yuan | 7-9 yuan | 12-18 yuan |
| Guangzhou | 2.5-4 yuan | 5-7 yuan | 8-12 yuan |
| Chengdu | 2-3.5 yuan | 4-6 yuan | 7-10 yuan |
2. Key influencing factors of price fluctuations
1.Raw material cost changes: The wholesale price of seafood products has recently increased by 12%, which directly affects the pricing of oden meat products.
2.Channel differences: Prices at convenience stores (7-11/FamilyMart) are generally 30%-50% higher than roadside stalls, but they provide standardized services.
3.Internet celebrity effect: The premium of innovative products such as Douyin's popular "Golden Cheese Fish Balls" can reach 200% of the regular version.
3. Consumer Attitude Survey Data
| Respondent group | Acceptable unit price | Purchase frequency | Core demands |
|---|---|---|---|
| Generation Z (18-25 years old) | 3-6 yuan | 2-3 times a week | Novel flavors>Value for money |
| Office workers (26-35 years old) | 4-8 yuan | 1 time a week | Convenience>Hygienic Standards |
| Middle-aged and elderly people (over 36 years old) | 2-5 yuan | 1-2 times a month | Traditional Flavor>Price |
4. Opinions of Industry Experts
Data from the China Catering Association shows that the average annual growth rate of the oden category has reached 17% in the past three years, but the price increase (23%) has exceeded the growth rate of residents’ food consumption expenditure (9%). In some cities, there is a phenomenon of affordable meal promotions such as "full meal for less than 10 yuan".
5. Consumption Suggestions
1. Choose chain brands: Although the unit price is 1-2 yuan higher, the traceability of the ingredients is more transparent.
2. Pay attention to time period discounts: Convenience stores usually start the discount mechanism after 20:00.
3. DIY combination: A la carte soup base (3-5 yuan) + 3-4 skewers of your choice is more economical.
The current oden market shows obvious consumption grading characteristics, ranging from traditional radish skewers for 2 yuan to imported seafood skewers for 20 yuan. It is recommended that consumers choose based on actual needs and pay attention to reasonable budget control while enjoying delicious food in winter.
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