What are customized skin care products
In recent years, customized skin care products have become a hot topic in the beauty industry. As consumers' demand for personalized products grows, the traditional "one-size-fits-all" skin care model can no longer meet the diverse skin needs. Customized skin care products provide exclusive skin care solutions by analyzing personal skin conditions, living habits and even genetic data, which has become the focus of the current beauty market.
1. The definition and core advantages of customized skin care products
Customized skin care products are tailor-made skin care products based on the user’s personalized data such as skin type, problems, and environmental factors. Its core advantages include:
| Advantages | Description |
|---|---|
| Exact match | Targeted solutions to dryness, sensitivity, acne and other problems through skin testing or questionnaire analysis |
| Controllable ingredients | Avoid ineffective or irritating ingredients, such as alcohol and fragrance for sensitive skin |
| Dynamic adjustment | Update the formula according to seasonal changes or skin conditions (such as oil control in summer, moisturizing in winter) |
2. Popular customized skin care trends across the Internet (data in the past 10 days)
Through the analysis of social platform and e-commerce data, the customized skin care directions that are currently receiving the most attention are as follows:
| trend category | heat index | Represent brand/technology |
|---|---|---|
| AI skin detection | ★★★★★ | APP intelligent analysis of Prose and Atolla |
| Genetic skin care | ★★★★☆ | SkinDNA, Geneu’s DNA customized solutions |
| Environmentally friendly customization | ★★★☆☆ | Lush’s “fresh blend” service reduces packaging waste |
3. How to realize customized skin care products
Currently, customization in the market is mainly achieved through three ways:
1.Questionnaire customization: Users fill out a skin condition questionnaire, and the system recommends ingredient combinations (such as Curology’s online consultation)
2.Instrument testing: Offline counters analyze moisture, oil and other data through skin detectors (such as Shiseido’s “Optune” system)
3.blend mode: Combining AI algorithms and human formulator services (such as Function of Beauty’s shampoo customization)
4. Consumer evaluation and controversial points
| positive feedback | Controversial issues |
|---|---|
| “Solved the problem of zoned care for mixed muscles” (Xiaohongshu user @Tina) | Pricing is generally on the high side (30-50% more expensive than regular products on average) |
| “The number of allergies during the change of seasons has been significantly reduced” (Weibo topic #customized skin care really fragrant#) | Some brands over-market the concept of “black technology” |
5. How to choose customized skin care services
Experts advise consumers to pay attention to the following points:
• Priority providedFree skin testbrand
• Check whether the ingredient list matches the test results (for example, it claims to be “oil control” but contains mineral oil)
• Be wary of “one-time customization”, quality service should includeRegular re-examinationmechanism
With the advancement of technology, customized skin care products are moving from high-end niche to mass market. According to Euromonitor International, the global customized skin care market will exceed US$8 billion in 2025. This "skin-customized" model may reshape the beauty industry landscape in the next ten years.
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