Which brand of cashmere coat is good?

Which brand of cashmere coat is good? Popular brands and purchasing guides across the Internet

As the temperature gradually drops, cashmere coats have become the focus of consumer attention recently. In the past 10 days, among the hot topics on major e-commerce platforms, social media and fashion forums, cashmere coat brand recommendations, price/performance analysis and dressing tips have occupied an important position. This article will combine popular data from the entire Internet to sort out the high-quality brands of cashmere coats and key points for purchasing them.

1. Ranking of popular cashmere coat brands

2. The purchasing dimensions that consumers are most concerned about

According to statistics from major platforms, users mainly pay attention to the following five aspects when purchasing cashmere coats:

3. Recommendation of cost-effective brands

1.Ordos: As a benchmark for domestic cashmere, its 1436 series uses top-quality cashmere raw materials. Its recently launched light luxury young line "ERDOS" is more favored by urban white-collar workers.

2.ICICLE's Grain: It focuses on sustainable fashion and uses traceable cashmere raw materials. During Double Eleven, the price of some styles was reduced by 30%, triggering a rush to buy.

3.Blue Erdos: A young sub-brand under Ordos, with a price range of 1,500-3,500 yuan, and is the most popular topic of "Affordable Cashmere" in Xiaohongshu.

4. Guide to buying pit avoidance products

1.Be wary of false propaganda: Some e-commerce stores label "100% cashmere" because the actual content is insufficient. It is recommended to choose products with international certifications such as CASASH Cashmere.

2.Pay attention to thickness selection: Users in the north are recommended to choose the thicker model with 380-420g/m², while users in the south can choose the thin model with 280-320g/m².

3.Distinguish true and false cashmere: Real cashmere smells like burnt hair after burning, and the ashes are in the form of powder; fake cashmere smells like plastic when burned, and clumps become hard.

5. Analysis of clothing trends

According to the latest data from Douyin and Xiaohongshu:

Taken together, when purchasing cashmere coats, you need to balance budget and quality. Domestic high-end brands perform well in terms of cost performance, while international luxury brands excel in design and brand value. It is recommended that consumers choose to purchase through formal channels that have passed international cashmere certification based on actual needs, and pay attention to the ingredient information on the wash label.