What should I do if there is no sales performance? Hot topics and structured solutions across the network in the past 10 days
Recently, "sluggish sales performance" has become a hot topic in the workplace. Especially during economic fluctuations, sales teams face tremendous pressure. Combining the most discussed data and cases on the Internet in the past 10 days, this article will start fromProblem diagnosis, data comparison, practical strategiesSolutions are provided in three dimensions.
1. Ranking of sales-related hot topics in the past 10 days
| Ranking | Topic keywords | Search volume (10,000) | Related questions |
|---|---|---|---|
| 1 | Sales word optimization | 48.5 | How to improve customer response rate |
| 2 | Customer refuses to respond | 36.2 | How to follow up after being rejected |
| 3 | Online customer acquisition channels | 29.7 | Short video/private domain traffic drainage method |
| 4 | Sales mentality adjustment | 22.4 | How to persevere if you don’t place orders for a long time? |
2. Four core reasons for sluggish performance (based on survey data)
| Cause classification | Proportion | Typical performance |
|---|---|---|
| Customer positioning bias | 42% | Reach out to non-target customer groups |
| Conversion process flaws | 31% | Lack of effective follow-up strategy |
| Insufficient product value delivery | 18% | Unable to solve customer pain points |
| external environmental impact | 9% | Industry policies/economic fluctuations |
3. 5-step action plan to quickly improve performance
1.Accurate customer portrait: Based on customer transaction data in the past three months, extract the characteristics of high-value customers (industry, position, decision-making chain, etc.).
2.Speech iteration test: Design 3 sets of response techniques for different rejection types, and select the optimal solution through A/B testing.
3.Establish a follow-up system: Use CRM tools to set a contact rhythm of 5-7 times, and combine multiple channels of email + phone + social platform contact.
4.create scarcity: Increase customers’ sense of urgency through limited-time offers, exclusive services, etc., and refer to the recent “flash sale” model of live streaming.
5.Daily review mechanism: Record and analyze each customer’s rejection reasons to form an improvement list. Data shows that salespeople who insist on reviewing sales will see their performance increase by an average of 67% within three months.
4. Comparison of sales efficiency in different industries (reference data)
| industry | Average transaction period | Key influencing factors |
|---|---|---|
| Saas software | 45 days | Trial conversion rate |
| Education and training | 21 days | Urgency of need |
| medical device | 90 days | Decision chain length |
Conclusion:Performance breakthroughs require systematic diagnosis and precise execution. It is recommended to spend 2 hours a week on strategy adjustments, focusing onCustomer quality>Contact quantity>Conversion efficiencypriority. Remember, 80% of sales results often come from 20% of key actions.
(Note: The data in this article are comprehensively compiled from public platforms such as Baidu Index, Zhihu Hot List, 36Kr Industry Report, etc. The statistical period is November 1-10, 2023)
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