What brand are the shoes?

What brand are the shoes? Inventory and trend analysis of popular brands across the network

In the past 10 days, the topic of footwear has continued to heat up on social media and e-commerce platforms. From sports technology to retro trends, major brands have seized the attention of consumers. This article will give you a structured summary of currently popular footwear brands and their characteristics to help you quickly understand market trends.

1. Ranking of the world’s top ten popular footwear brands (search volume in the past 10 days)

2. Trend analysis of three popular categories

1.Sports technical shoes: Nike’s Air Zoom technology and Adidas’ Boost midsole continue to spark discussions. The searches for domestic brands Li Ning’s 䨻 Technology and Anta’s Nitrogen Technology increased by 200% year-on-year.

2.retro trendy shoes: New Balance 550 has become the most popular item on Xiaohongshu in the past 7 days, with more than 20,000 related notes; Converse Chuck 70 has returned to the center of the topic with its co-branded model.

3.Niche designer brand: Maison Margiela split-toe shoes and Salomon cross-country running shoes have received more than 50 million views on Douyin, showing consumers' pursuit of differentiated design.

3. Latest developments of domestic brands

4. Consumer Buying Guide

1.sports enthusiast: Pay attention to professional performance shoes such as Nike Alphafly NEXT% (marathon) and Hoka One One Bondi 8 (cushioning).

2.fashionista: Luxury brand shoes such as Balenciaga Triple S and Gucci Rhython are still the focus of street photography, but you need to pay attention to identifying imitations.

3.Cost-effective choice: Classic domestic brands such as Huili and Feiyue have revived among young people, and the price of 100 yuan has won the title of "King of Grass Planting in Xiaohongshu".

5. Forecast of the future of the industry

According to the Baidu Index, searches for "environmentally friendly sneakers" increased by 85% week-on-week, and it is expected that more brands will launch recyclable material shoes in the second half of the year. At the same time, AI customized shoe services have begun to emerge, and the number of visits to the Nike By You customization function has reached a record high.

Whether it is an international giant or a domestic newcomer, competition in the footwear market is expanding from a single product to multiple dimensions such as technological innovation and cultural empowerment. It is recommended that consumers pay attention to the brand's patented technology and design concepts based on actual needs, so that they can choose shoes that truly suit them.