What brand do celebrities wear outside their pajamas? Inventory of hot topics on the Internet in the past 10 days
Recently, the trend of celebrities wearing pajamas as outerwear has once again become a hot topic on social media. From airport street shots to variety shows, celebrities have styled their lazy and comfortable pajamas with a sense of style, causing netizens to imitate them. This article will take stock of hot topics on the Internet in the past 10 days and reveal the same brand of pajamas worn by celebrities!
1. Most searched-for celebrities wearing pajamas outside in the past 10 days
| Date | star | occasion | Hot search keywords | Number of reads (100 million) |
|---|---|---|---|---|
| 2023-11-05 | Yang Mi | Airport street photography | Yang Mi silk pajamas set | 2.3 |
| 2023-11-08 | Wang Yibo | Variety show recording | Wang Yibo plaid pajamas | 1.8 |
| 2023-11-10 | Liu Shishi | Brand activities | Liu Shishi pajama style dress | 1.5 |
2. Top 5 celebrity pajama brands
According to data from fashion bloggers and e-commerce platforms, the following brands are most favored by celebrities:
| Ranking | brand | Representative single product | Reference price (yuan) | star user |
|---|---|---|---|---|
| 1 | La Perla | silk embroidered pajama set | 5800-12800 | Yang Mi, Dilireba |
| 2 | Olivia von Halle | colorful striped pajamas | 3200-6500 | Ni Ni, Angelababy |
| 3 | MANITO | Mulberry silk nightgown | 1800-4000 | Liu Shishi, Zhao Lusi |
| 4 | Fauvism | Little Prince co-branded model | 899-1599 | Gong Jun, Zhou Dongyu |
| 5 | Inside and outside NEIWAI | Morandi color suit | 499-1299 | Ouyang Nana, Bai Jingting |
3. Tips for matching pajamas outside
1.Material selection: Silk, satin and other high-end fabrics are more fashionable, avoid cotton for home use
2.Color matching: It is recommended to choose solid colors or classic stripes, be cautious with fluorescent colors
3.Accessories for the finishing touch: Pair with belt and metal jewelry to enhance sophistication
4.Distinguish between occasions: Can be paired with a denim jacket for daily use, or a nightgown dress for formal occasions.
4. Hot topics of discussion among netizens
| topic | Discussion popularity | Typical comments |
|---|---|---|
| Is it appropriate to wear pajamas outside? | high fever | "What celebrities wear is fashionable, but ordinary people wear it as if they haven't changed their clothes." |
| Recommended affordable alternatives | Middle to high | "ZARA's imitation silk pajamas only cost 399 yuan!" |
| The trend of men wearing pajamas outside | heating up | "Wang Yibo wears plaid pajamas with a high-definition feel" |
5. Industry data observation
According to e-commerce platform statistics, the search volume for "celebrity style pajamas" surged 210% in the past seven days, including:
| price range | sales growth | Most popular colors |
|---|---|---|
| 500-1000 yuan | +180% | champagne gold |
| 1000-3000 yuan | +75% | haze blue |
| More than 3,000 yuan | +40% | classic black |
Fashion commentators pointed out that the trend of wearing pajamas outside reflects the pursuit of a balance between comfort and fashion in the post-epidemic era, and this trend is expected to continue until the spring of 2024. It is recommended that consumers choose according to their actual budget. For the 100-yuan level, choose NEIWAI. For the 1,000-yuan level, consider MANITO. If you are pursuing top quality, you can pay attention to La Perla's new models.
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