What kind of dirt

The dirt of memory: Unearthing traces of the times from hot topics

The Internet hot spots in the past 10 days are like a shovel, constantly turning over the soil of public consciousness, exposing new and old issues. The following is a classification and analysis of hot topics based on data from the entire network. Let us use these data to feel the pulse of the times.

1. Top 5 hot social topics (2023 data)

2. Observation of cultural phenomena

1.The nostalgia economy continues to heat up: The marketing event of a well-established domestic product has generated a total of 120,000+ UGC content, and the pre-sale volume of a remake of a classic game exceeded 2 million copies.

2.New form of knowledge payment: Audio platform data shows that the purchase volume of "Workplace Survival Skills" courses increased by 43% year-on-year, and the number of clicks on "Rural Revitalization"-related courses increased by 217%.

3. Focus in the field of science and technology

1.Controversy over large model applications: An AI writing tool was exposed to the risk of privacy leakage, and related discussions were read 5.8 million times in professional technology communities.

2.New progress in space exploration: A private aerospace company has launched a recyclable rocket for the first time, and the relevant popular science video has set a record for single-day views on station B.

4. International hotspot mapping

1.Climate issues return: After the United Nations climate report was released, domestic searches related to "personal carbon accounts" surged 300% in a single day.

2.geoeconomic impact: A multinational company's supply chain adjustment triggered industry discussions, and financial self-media produced 1,400+ in-depth analysis reports.

5. Thoughts buried under the soil

These data are like soil samples of different textures: some are as loose and perishable as sand (entertainment topics), some are as thick and durable as clay (policy reform), and some are as nourishing as humus (technological innovation). We noticed three salient features:

1.Penetrating power of people’s livelihood issues: The topic of heavy rain disasters covered 87% of netizens’ contact points within 72 hours, indicating that basic survival needs are always the underlying logic of collective concern.

2.Intergenerational cognitive gaps: The post-00s generation pays 4.2 times more attention to "textbook illustrations" than the post-70s generation, showing that there are significant differences in the value evaluation standards of different generations.

3.The Awakening of Technological Ethics: During the discussion on the AI infringement case, 61% of the participants began to pay attention to the source of training data, marking a new stage of public science and technology awareness.

When these hot spots eventually settle into the soil of memory, some will become nutrients that nurture progress, while others may harden into hard blocks that hinder development. Recording their current appearance is precisely so that in the future we can more clearly identify this spiritual wilderness that we cultivate together.